PROJECT
NWEA / Fusion Education Conference

CLIENT
NWEA is a mission driven organization (a division of Houghton Mifflin Harcourt) that creates academic assessments for student’s pre-K-12 in over 50,000 schools and districts in 149 countries used by over 16.2 million students.

ROLE
Art Direction / Initial Design Concept

DESIGN GOAL
Work with graphic designer on initial design concepts, collateral and environmental graphics for educational conference. The goal was to immerse the attendees with positive messaging that aligned with the year’s theme of “Tomorrow Starts Here”. Bold colors, graphic shapes, overlapping patterns and text were applied to hotel columns, escalators, floor graphics, agenda brochures and signs, an APP, hotel key cards and take away talisman blocks.