PROJECT
Tango Fresh Market / Branding

CLIENT
Tango Fresh Market is a small convenience store that includes an attached fast food restaurant, wine cellar and beer cooler.

ROLE
Branding, Illustration, Design Layout

DESIGN GOAL
The goal was to create a brand identity that feels fresh, modern, and distinctly different within the C-Store space. To achieve this, we incorporated a vibrant color palette, bold typography, and a simplified icon that communicates clarity and recognition at a glance. The result is a design system that not only stands out visually but also reinforces a contemporary and approachable brand personality.