PROJECT
Viewpoint / Direct Mailer

CLIENT
Viewpoint, a Trimble Company, supports the construction accounting, project management and field teams for nearly 8,000 construction companies worldwide with more than 40% of the ENR 400 (Engineering News-Record) on their platforms.

ROLE
Design Layout, Illustration

DESIGN GOAL
As part of the marketing team, I worked with the Copywriter on creating a series of Direct Mailers. We intentionally created designs that engaged the client and was a functional product that was a reminder of the Viewpoint brand. This project was a folded map with two options focusing on the Heavy/Civil and General Contractors. Each map featured hand drawn iconic structures that included the city, state and the date built.